Smoking is very Glamorous Essay Example

Smoking is very Glamorous Essay Example Smoking is very Glamorous Paper Smoking is very Glamorous Paper A Poster is as defined in the Oxford dictionary a placard posted or displayed in a public place as an announcement or advertisement. The aim of a poster is to sell a product, or to get a point of view across to a large target audience. The posters produced usually fall into 3 main genres, informative, Political and commercial purposes.  Posters usually can make a huge impact on its audience by grabbing attention through laughter, protest or questions. To achieve a maximum target audience they are placed in public areas e.g. very busy roads and streets on billboards, on the public transport system London Underground, Buses, trains, cinemas, factories, shops and shopping areas. Over the years posters have had to evolve the designs and the vocabulary. Also they have had to take into consideration the current environmental and social issues that are particularly sensitive. A very good example of this is the old Bovril advert where a bull is looking into a jar of Bovril mourning the loss of his brother. For now that would appear distasteful to vegetarians and those concerned with animal rights and animal welfare. Bovril is still advertised but in a far more appropriate manner. Modern posters have not only evolved with social and environmental issues but also in their designs graphically and imagery. This is due too much more advanced technology for print, photography, 3d, rotation and lightening.  Fig 1 Fig 2  Poster 1  Smoking is very Glamorous  This is one of a series of posters produced in USA by the American Cancer Society, which stresses the consequences of smoking. This poster (fig 2) has a picture of a person I use the term a person, as it is very difficult to identify whether it is a male or female, this person is possibly elderly and has large bags under their eyes and is very wrinkled. They are portraying an ugly, dirty person who has smoked all their life. In their hand is a cigarette, which they are taking a long hard drag on. This image is depicting a very dirty image, which according to the wording is meant to be glamorous. I feel that this is implying that smoking is a disgusting and dirty habit. The wording underneath is written to be sarcastic saying smoking is very glamorous it is using a play on the words as from this picture you actually get a completely different message you can clearly see that smoking is not at all glamorous. This poster is very effective as you read the words first because they really stand out and then the image hits you and makes you really think, it is quite a depressing image, subtly displaying the effects of ageing and ill health all consequences of long term smoking. It certainly has the capabilities of making an impact and grabbing the target audiences attention. It has created the image from the originator to the recipient that it is not really as glamorous as some people have said and that it can kill you. Since the age of Jazz, Hollywood portrayed the image of smoking as the thing to do to look glamorous as can be seen in the advert in fig 1, so when this advert appeared in the 1970s it contradicted that image with huge effect. Poster 2  This drink has been rated for mature audiences only  Fig 3  I have chosen this poster to look at as it is on the other side of Health issues and that is promoting alcohol. Promoting alcohol is a very sensitive subject as people are much more health consious and concerned about health issues and like cigaretttes alcohol is an addictive drug the root of all evil. Here (fig3) this is the Dewars Scotch advert for the drink Absolute Vodka. You can see an attractive women on the top holding a tray with glasses of drink probably vodka on it clearly happy and enjoying her self. Underneath her is a bottle of the vodka tighly secure in a chain, padlock and key with the words This drink has been rated for mature audiences only. At first sight this advert is giving the message to the recipient to discourage them from under age drinking. I feel that the alcohol industry does not want the under age to drink but it does want to promote a positive attitude towards drink before they start drinking. This advert is I feel one of those from the originator aimed at those adolescents who are anxious to enter into adult life by almost encouraging them with the words This drink has been rated for mature audiences only As stated in the Advertising Age product image is probably the most important element in selling liquor Dewars Scotch ran this advert as part of its successful long running campaign for Absolut vodka managing to create that image. As you can see in the poster it focuses on the shape of the bottle and the word Absolut I think they are trying to promate it as absolut perfection hence why the bottle is set in a halo. What the chains symbolise I am not sure but I do feel if that you are a problem drinker you will be chained to that bottle. I do feel that this advert is aimed at the image, and making that image of drinking sexy. I do feel that this is not good for the future of our generation the children and adolescents. Cigarettes have to carry a Government Health warning and are limited to where and how the adverts are displayed and I do feel that alcohol should be treated the same, rather than promted as sexy like the cigarettes were up to world war two.

Using the Definite Article in Spanish When English Doesnt

Using the Definite Article in Spanish When English Doesn't English has one definite article - the - but Spanish isnt so simple. Spanish has five definite articles, varying with number and gender: Singular masculine: elSingular feminine: laSingular neuter: loPlural  neuter or masculine: losPlural feminine: las A definite article is a function word that comes before a noun to indicate that a particular being or thing is being referred to. Although there are a few exceptions, as a general rule a definite article is used in Spanish whenever the is used in English. But Spanish also uses a definite article in many situations where English does not. Although the following list isnt exhaustive, and there are exceptions to some of these rules, here are the major instances where Spanish includes a definite article absent in English. Using Definite Articles to Refer to All Members of a Group When referring to objects or persons of a class in general, the definite article is needed. Los leones son felinos. (Lions are felines.)Los americanos quieren hacer dinero. (Americans want to make money.)Las madres son como rayos de sol. (Mothers are like sun rays.) Note that this use of the definite article can create ambiguity that isnt present in English. For example, depending on the context, Las fresas son rojas can mean either that strawberries in general are red or that some particular strawberries are red. Using Definite Articles With Nouns Representing Concepts In English, the article is often omitted with abstract nouns and nouns used in a general sense, ones that refer more to a concept than a tangible item. But it still is needed in Spanish. La ciencia es importante. (Science is important.)Creo en la justicia. (I believe in justice.)Estudio la literatura. (I study literature.)La primavera es bella. (Spring is beautiful.) Using Definite Articles With Personal Titles The definite article is used before most titles of a person being talked about. El presidente Trump vive en la Casa Blanca. (President Trump lives in the White House.)Voy a la oficina de la doctora Gonzlez. (Im going to the office of Dr. Gonzalez.)Mi vecina es la seà ±ora Jones. (My neighbor is Mrs. Jones.) The article is omitted, however, when directly addressing the person. Profesora Barrera,  ¿cà ³mo est usted? (Professor Barrera, how are you?) Using Definite Articles With Days of the Week Days of the week are always masculine. Except in constructions where the day of the week follows a form of ser (a verb for to be), as in Hoy es martes (Today is Tuesday), the article is needed. Vamos a la escuela los lunes. (We go to school on Mondays.)El tren sale el mià ©rcoles. (The train leaves on Wednesday.) Using Infinitives With Names of Languages The article generally is used before names of languages. But it can be omitted immediately following a verb that is used often with languages, such as hablar (to speak), or after the preposition en. El inglà ©s es la lengua de Belice. (English is the language of Belize.)El alemn es difà ­cil. (German is difficult.)Hablo bien el espaà ±ol. (I speak Spanish well. But: Hablo espaà ±ol for I speak Spanish.) Using Definite Articles With Some Place Names Although the definite article is seldom mandatory with place names, it is used with many of them. As can be seen in this list of country names, the use of the definite article can seem arbitrary. La Habana es bonita. (Havana is pretty.)La India tiene muchas lenguas. (India has many languages.)El Cairo es la capital de Egipto, conocida oficialmente como Al-Qhirah. (Cairo is the capital of Egypst, known officially as Al-Qhirah.) The definite article los is optional when referring to Estados Unidos (the United States). Using Definite Articles With Nouns Joined by Y In English, it usually isnt necessary to include the before each noun in a series. But Spanish often requires the definite article in a way that would seem repetitious in English. La madre y el padre estn felices. (The mother and father are happy.)Comprà © la silla y la mesa. (I bought the chair and table.) Key Takeaways English has single definite article, the. Spanish has five: el, la, lo, los, and las.Spanish requires the definite article in various situations where it isnt used in English.Masculine articles are used with days of the week, infinitives, and names of languages.